Service 01 · Founder Branding

Your Story Is
Your Most Valuable
Business Asset.

Before we book you on a single podcast, we build the foundation — your founder narrative, your positioning, your talking points. The framework that makes every appearance land.

The Narrative
Framework Every
Founder Needs

Most founders are brilliant at building their product — but when they sit down for a podcast, they ramble, undersell, or sound like their LinkedIn bio. We fix that.

We spend time with you, extract your most compelling stories, and build a tight narrative architecture that makes you consistently impressive — whether you're on a 10-person startup podcast or pitching a national business show.

  • Founder Origin StoryThe human, specific, emotionally resonant version of why you started — not the sanitised press release version.
  • Category PositioningThe 1-line position that makes you the obvious authority in your space — in your audience's language, not yours.
  • 5 Signature Talking PointsThe ideas, frameworks, and stories you become known for. Counterintuitive. Memorable. Yours.
  • Podcast Media KitA professional one-pager that makes podcast hosts say yes — bio, headshot brief, episode topics, social proof.
Story
87%
of hosts say the pitch story makes or breaks a booking
3×
more bookings with a proper media kit vs cold outreach
45min
avg podcast episode — your story needs to fill every second compellingly
1
clear founder narrative changes how every stakeholder sees you

The Narrative
Development Process

01

Deep Dive Session

A 90-minute recorded conversation where we extract your full founder story, failures, lessons, and vision — unfiltered.

02

Story Mining

We analyse your session and identify the 5–7 most compelling, differentiated angles that podcast audiences will lean in for.

03

Framework Build

We structure your narrative — origin story, talking points, positioning statement, and a repeatable story architecture.

04

Rehearsal & Refinement

We run a mock podcast session, sharpen your delivery, and iterate until your story lands exactly right, every time.

What You Get

01
📖

Founder Story Document

A written narrative script — your full origin story with emotional beats, pivotal moments, and the lessons that make it worth hearing.

02
🎯

Positioning Statement

One sentence that defines who you are, who you serve, and why you're different. Used in every pitch, bio, and intro.

03
🎙️

5 Signature Topics

Five fully developed talking point frameworks you own as the authority — with supporting stories, data, and angles for each.

04
📋

Podcast Media Kit

Professional PDF with headshot guidelines, short bio, long bio, episode topics, and social proof — sent to hosts with every pitch.

05
🎬

Video Introduction

A 90-second self-recorded intro video script that hosts can use to understand your presence and energy before booking you.

06
🔄

Ongoing Refinement

As you do more appearances and your story evolves, we update your narrative framework to stay sharp, current, and compelling.

Your Story Is
Worth Telling Right.

Let's find the version of your story that stops podcast hosts mid-scroll and makes listeners share the episode.

Start with a Story Session See Podcast Booking →